Green Visor Capital

Management Company, LLC

Marketing Associate / Asst. Manager - Google campaign Manager at Simpl
Bangalore, IN / Karnataka, IN

Simpl empowers merchants to build trusted relationships with their customers one transaction at a time through 1-tap checkout, personalized PoS credit, and intelligent loyalty rewards.

With now over 10,000+ category-leading online merchants like Zomato, Bigbasket, Dunzo, Practo, Faaso’s, FreshMenu, 1mg, Cure.fit, FreshToHome and Furlenco in our merchant network, Simpl is building the future of credit-based payments for the mobile-first consumer in India - fully digital, frictionless, transparent, inclusive and personalized.

 

About the Role

 

You will be responsible for Google Channel

 

Responsibilities:

 

  • Managing new user acquisition campaigns through google (UAC, Search, display, discovery, etc)
  • Reporting of the metrics from Appsflyer and the paid channels
  • Optimisation of All stages of the funnel, including ad-copy, creatives, landing pages, lead submission, calling of leads and conversions at each stage. This will involve stakeholder management as various departments are involved at different stages.
  • Actively work on improving user experience by reviewing current user touchpoints through copy, design, product enhancements

 

Expectations:

 

  • Capability building: Track best practices and industry trends and implement them as required to improve campaign effectiveness and business impact. Suggest process improvements to improve the effectiveness of campaigns
  • Team collaboration: Coordination with the creative team for creative copy and designs
  • Engagement Analytics: Study data and gather actionable insights

 

Skillset required:

 

Functional Skills:

 

a) Tool knowledge

  • Google Ads
  • Apple Search Ads
  • Linkedin Ads
  • Appsflyer
  • Google Analytics

b) Analytical and data-driven

c) Report Automations

d) Relationship Management

e) Excellent writing skills

 

Soft Skills:

  1. Strong eye for detail
  2. Focused on user experience
  3. Quick learner: Ability to learn the in-house marketing tools
  4. Process-oriented
  5. Good grasp on the content
  6. Team player
  7. Strong sense of ownership and deliverability