Green Visor Capital

Management Company, LLC

Demand Generation Manager at FiscalNote
Washington, DC, US
As the Demand Generation Manager, you will be responsible for leading and contributing to Marketing efforts intended to drive interest in our company, product, and services with prospects and customers. You will run your own high-performing, multi-channel lead generation campaigns, owning specific personas and products and contributing to the overall demand generation strategy as set by the Director of Demand Generation To succeed, you’ll need to develop a strong command of our growing market, business goals, changing personas & growing segments, as well as a comprehensive understanding of a cutting edge technology platform.  
 
About Marketing at FiscalNote
Developing and managing FiscalNote’s suite of products isn’t easy -- especially when the type of products we engineer are so cutting edge that no other existing products can be compared. For the market to really understand the full force of our platforms’ potential, we need to educate decision makers and potential users about the awesome power of our open data analytics. Any ambitious marketer dreams of educating the world about products that will engender new market creation, spark advanced innovation, and forever change the way humans interact with legal information. Always up for this challenge, our FN marketers constantly iterate on bold and creative avenues to expand our presence and entice potential buyers across the world.
 
Success In This Role Includes:
- Own the development, plan, and schedule of both prospect and customer campaigns, including target audiences and campaign messages for assigned personas/products. Plans will incorporate a variety of channels including email, webinars, SEO/SEM, and more.
- Write email copy, blog posts, ad copy, and longer-form content (white papers, etc.) as necessary 
- Work closely with the Business Development and Account Management teams and ensure that Marketing efforts and resources are positively impacting our sales teams in all assigned segments
- Gather anecdotal and data-driven feedback on the effectiveness of your campaigns and messaging and turn that information into actionable improvements
- Contribute to the goal setting and reporting process for the demand gen team and own MQL goals for assigned segments
- Partner with the Product & Content Marketing teams to develop content & key messages to support campaigns
- Work closely with other groups in the Marketing Department, including our Event/Brand, Design, Operations, and Digital Marketing teams
 
What Sets You Apart:
- 3+ years of experience in marketing and/or communications, preferably in demand generation and at a B2B company
- Experience working directly in marketing automation software (e.g. Marketo) and CRMs (e.g. Salesforce) 
- Strong history of campaign building experiences across prospect and customer marketing with strong ROI metrics
- Comfort in adapting to change in a fast-moving environment
- Excellent written and oral communication skills
About Us
FiscalNote is a technology-powered global software data and media company that uses powerful machine learning to provide clients with the right policy information and insights, and at the right time so that they can better navigate market risk and uncertainty and maximize new opportunities.
 
As the premier hub of domestic and global information for more than 5,000 clients worldwide, FiscalNote’s tools, analysis, news, and award-winning journalism delivers context, clarity, and a competitive edge in a rapidly changing world.
 
If your background and experience align with the competencies above, we encourage you to apply so that we can review your experience and learn more about how you can add to FiscalNote’s growth and success.
 
Company Benefits
FiscalNote offers competitive salaries, equity packages, and retirement accounts to ensure we’re all FN owners. We work hard, so we want you to play hard; our open vacation policy help us ensure you’re getting the R&R you need. We offer comprehensive health, vision, and dental insurance options supplemented by a flexible spending account (FSA). We have a slew of other benefits which you can check out at careers.FiscalNote.com.