Green Visor Capital

Management Company, LLC

Demand Generation Lead at DataFox
San Francisco, CA, US
As a Demand Generation Manager, you’ll be a core member of the DataFox marketing team. You will own marketing campaigns that support both the inbound and outbound sales teams to generate revenue for the business. These campaigns will span multiple channels, including live events, online events, email, digital advertising, and trade shows. You'll work primarily with the sales and marketing team but will also interact with the customer success and product teams to engage both prospects and customers.
PRIMARY RESPONSIBILITIES AND DAY-TO-DAY

Design a scalable marketing campaign calendar that engages buyer personas
Define campaign objectives, (e.g. target audience, ROI, and promotion channels) and enable effective reporting on those objectives
Create marketing assets (website offers, email templates, landing pages, banners, etc.) to execute campaigns
Manage live events and trade shows, including partner/vendor relationships, booth planning, and sales coordination
Design, measure, and improve advanced email nurturing programs
Create and execute one-off campaigns as needed (tradeshows, product launches, etc.)
Communicate campaign performance to key stakeholders
YOUR SKILLS & EXPERIENCE

3-5 years of experience in B2B demand generation
Previous interaction/relationships with vendors and partners
Experience coordinating and executing trade shows
Experience using Marketo or other marketing automation tool
Extreme attention to detail and exceptional organizational skills
Data-driven approach to work (tracking success metrics, a/b testing, etc.)
Experience measuring and reporting the success of marketing programs
Salesforce CRM experience would be a bonus
About DataFox:
DataFox is an Artificial Intelligence platform that provides sales, marketing and investing teams with critical insights to find and win more business. DataFox's algorithms structure information on millions of businesses and deliver reliable data and machine-learned suggestions where and when they're needed.

DataFox is backed by Google Ventures, Goldman Sachs, Stanford and Slack, and the platform is used by a wide range of Fortune 500 corporations (e.g. Google, Amazon, UPS) and high growth tech companies (e.g. Twilio, Greenhouse, InsightSquared). For more information, visit www.DataFox.com.