Green Visor Capital

Management Company, LLC

Digital Marketing Manager at FiscalNote
Washington, DC, US
About the Role
FiscalNote is seeking a highly talented Digital Marketing Manager who will be responsible for all digital marketing initiatives aimed to support prospects throughout each stage of the customer journey. The role will plan and execute our presence across digital channels including SEO, SEM, paid advertising/social, digital partnerships, and the corporate website. The manager will have a deep passion for creating and optimizing web and digital experiences that delight prospects and customers to make them want to engage with FiscalNote. 
 
The role will manage a developer and several vendors, and will report into the Director of Demand Generation.
 
You Will:
• Develop and execute digital marketing strategies that support the FiscalNote brand and products 
• Create and implement a roadmap of digital marketing plans that will support FiscalNote’s key personas and campaigns, from ideation and execution, to measurement and optimization 
• Leverage a variety of digital channels including paid/organic search, paid display, paid/organic social, SEO, etc. and optimize the right mix of channels to drive results 
• Own SEO work, including optimization suggestions for content, keyword growth tracking, quantifying the impact of search traffic, and vendor management
• Identify opportunities for digital enhancements and new features, gather requirements from stakeholders, and manage developer(s) to build, test and deploy
• Serve as the strategic lead for the website with the goal of driving traffic, engagement, and click-throughs by optimizing content and website experiences
• Optimize web content to support business needs through internal collaboration, advising team on best practices, and evaluating campaign performance
• Uses web analytics to identify trends, propose solutions, and monitor site performance
• Work closely with VP of Marketing to create digital KPIs; collaborate with marketing operations to build reporting; and continually drive campaign performance
• Coach, mentor and manage talented developer and various external vendors 
• Oversee and track digital marketing budget
 
You Have:
• 3-5+ years of digital marketing experience, with demonstrated track record of delivering strong digital marketing and website performance
•2+ years of experience managing websites
• Expertise working with content management systems, preferably WordPress or Craft
• Experience with Google Analytics, Google Search Console, and Google Data Studio
• Familiarity with HTML and CSS (ideal)
• Working knowledge of conversion and lead generation best practices, SEO, and accessibility
• Strong collaboration skills
• Bachelor’s degree in marketing or related experience
About Us
FiscalNote is a technology-powered global software data and media company that uses powerful machine learning to provide clients with the right policy information and insights, and at the right time so that they can better navigate market risk and uncertainty and maximize new opportunities.
 
As the premier hub of domestic and global information for more than 5,000 clients worldwide, FiscalNote’s tools, analysis, news, and award-winning journalism delivers context, clarity, and a competitive edge in a rapidly changing world.
 
Company Benefits
FiscalNote offers competitive salaries, equity packages, and retirement accounts to ensure we’re all FN owners. We work hard, so we want you to play hard; our open vacation policy and vacation expense contribution help us ensure you’re getting the R&R you need. We offer comprehensive health, vision, and dental insurance options supplemented by a flexible spending account (FSA). We have a slew of other benefits which you can check out at careers.FiscalNote.com.