Green Visor Capital

Management Company, LLC

Marketing Technologist at CrowdStreet
Portland, OR, US

Working at CrowdStreet

We are a team dedicated to transforming the world of commercial real estate (CRE) through technology.   Our online Marketplace gives investors unparalleled access to CRE investment opportunities. Founded in 2014, CrowdStreet believes that the markets are stronger when they are more accessible, transparent, and efficient. For everyone. 

Our momentum is building; we’ve just crossed over the $500 million mark in CRE investing, which demonstrates that online investing is here to stay. We are the winner of the 2019 Rising Star Award in the annual Oregon Technology Awards and the 2018 CRETECH Crowdfunding & Capital Sourcing Award.

Our headquarters are in downtown Portland overlooking Pioneer Square, the “living room” of the city. We offer great benefits, a fantastic culture, and a dog-friendly office. We consider applicants for all positions without regard to race, color, religion, national origin or ancestry, gender, age, disability, veteran status, or any other legally protected status under local, state, or federal law.

About the Role

To support our company’s rapid growth, we are hiring a Marketing Technologist reporting to the Director of Marketing Communications that will track and analyze the marketing team’s performance, manage tools, and develop and execute marketing campaigns in HubSpot. 

The Marketing Technologist will build a data strategy and leverage analytics to uncover insights around intentions, attitudes, and motivations that drive CrowdStreet’s customer behavior. This person will collaborate across departments to ensure that we’re measuring effectiveness throughout the customer journey. They will provide technical leadership on the marketing team and will own our marketing toolset including data analytics reporting, lead generation source tracking, marketing automation, and email marketing process and optimization.

What you will be doing:

  • Oversee the development of comprehensive marketing analytics strategy including our methodology, techniques, and KPIs; organize and manage reporting structure for easy access and use, leveraging Google Analytics and internal data sources

  • Optimize our marketing technology stack including HubSpot, Wordpress, Salesforce, Drift, and Unbounce, including data cleanliness and integrity

  • Implement and maintain multi-channel attribution to measure marketing campaign performance across channels

  • Build, execute and test email marketing campaigns from start to finish, including building emails, landing pages, forms, tagging, and reports within HubSpot

  • Develop framework to A/B test across all touchpoints of the customer journey including the website, nurture flows, emails, social, etc. and regularly report on the results

  • Build collaborative relationships with cross-functional stakeholders including sales, finance, and engineering, to improve data collection for our systems & processes

  • Assist with business reporting, analytics and communicating insights within the marketing team

  • Collaborate with Sales Ops to develop and maintain critical marketing metrics, custom reports, and dashboards to enable data-driven decisions throughout the organization

  • Lead data hygiene efforts within marketing, including data cleansing, deduplication, and data normalization

  • Serve as the technical lead on the marketing team

  • Create and maintain documentation of our processes

What we must have:

  • 5+ years managing marketing reporting

  • 5+ years in marketing automation systems & process design, ideally in an eCommerce based industry (experience w/multiple platforms is a plus)

  • Analytical approach to decision making to achieve real-time performance optimization

  • Expert-level knowledge of marketing automation and analytics tools including HubSpot, Google Tag Manager, and Google Analytics

  • Expert-level knowledge of Excel and experience with SQL

  • Comprehensive understanding of email marketing best practices to maintain list health and ensure high deliverability, as well as baseline our performance

  • Demonstrated ability to successfully execute marketing campaigns

  • Understand the legal implications of handling personal data & the consequences of misuse

  • Ability to conceptualize lead flows, campaign structures, and data flow between automation platform & CRMs

  • Bachelor’s or Master’s degree in a related field

  • Ability to understand the impact of technical changes and articulate high level technical solutions

  • Demonstrated ability to identify issues, and resolve them effectively and efficiently

How to apply

Please submit your resume online with a cover letter stating:

1) Why you’re interested in working for CrowdStreet, and

2) A brief summary of how you meet each of our qualifications (including the “nice to haves”). The best way to do this is to copy/paste the requirements bullets and put a brief answer after each summarizing your relevant experience.