Green Visor Capital

Management Company, LLC

Director/VP of Digital Marketing at CrowdStreet
Portland, OR, US

Founded in 2013, CrowdStreet is the premium provider of online commercial real estate investment marketplace, technology and professional services.  Our online marketplace enables investors to directly access institutional-quality commercial real estate offerings with CrowdStreet’s best-in-class technology platform.  For CRE firms, CrowdStreet Connect provides a platform to manage investors and investments, and to raise capital to grow their business. CrowdStreet maximizes opportunities for investors by diversifying outside of the traditional avenues of the stock market, better distributing risk and fundamentally transforming real estate investing through technology.  Together, we are creating a community where individual investors and CRE firms are working together to maximize wealth through commercial real estate. With more than 100,000 investors now on its platform, and double digit year-over-year growth over the past 3 years, CrowdStreet has emerged as a leader in the space.

To support our company’s rapid growth, we are hiring a Director/VP of Digital Marketing to optimize all of our digital marketing channels and efforts, reporting to the CMO. 

What You'll Be Doing

  • Manage, and optimize the performance of the digital marketing team, including goal-setting, development and mentoring of team members.

  • Lead customer facing web and social properties, including effectiveness, measurement, optimization and strategy

  • Develop, manage, and iterate on the customer acquisition strategy (B2C & B2B) leveraging digital channels.

  • Manage marketing campaign performance and continuously analyze data to improve outcomes.

  • Direct strategies to optimize digital advertising programs across media, and on social platforms such as on Facebook, LinkedIn, etc.

  • Direct SEO & SEM programs: keywords, link building, and paid search campaign optimization.

  • Optimize marketing campaigns & nurture via email, content, & social channels.

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and other mediums.

  • Establish closed-loop analytics with Sales to understand how our marketing activity turns into customers, and continually refine our process to convert more customers.

  • Regularly propose, test, and analyze experiments to increase conversions.

  • Build and manage a content and editorial calendar that attracts key Investor and Sponsor audiences to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

What We Must Have

  • 7+ years of experience immersed in digital marketing at a rapidly growing web-centric organization focused on a B2C audience

  • Experience in building, managing and optimizing websites for conversions, retention, and lifetime value from the business owner point of view

  • Conversant in multiple marketing and sales channels; knowledge of SEM, display advertising, native advertising, email, sales development, product user experience and direct hands-on experience working with martech solutions

  • Experience with managing a quarterly budget to drive qualified leads and opportunities, while maintaining a low customer acquisition cost

  • Exceptional analytical skills, with a data-minded approach to managing web effectiveness and campaign performance

Located in the heart of downtown Portland with a great view of Pioneer Square, CrowdStreet is proud of our cool, open and collaborative environment. Along with great benefits, a fully stocked kitchen and a dog-friendly office, we offer the opportunity to be at the ground floor of a fast-growing startup with fun, smart, customer-driven people transforming the world of real estate investment.

We consider applicants for all positions without regard to race, color, religion, national origin or ancestry, sex, age, disability, veteran status, or any other legally protected status under local, state, or federal law.

How to Apply

Please submit your resume online with a cover letter stating: 1) Why you’re passionate about working for CrowdStreet, and 2) A brief summary of how you meet each of our qualifications (including the “nice to haves”). The best way to do this is to copy/paste the requirements bullets and put a brief answer after each summarizing your relevant experience. Thank you for your interest in CrowdStreet!